As Recipe for Success Foundation approaches its milestone 10th Anniversary, the Houston-based organization has become one the country’s most successful non-profits dedicated to combating childhood obesity through healthy eating. Founded in 2005 by Gracie Cavnar, Recipe for Success Foundation is a health-based initiative aimed to create a world where healthy eating is the norm, and nutritious food is shared and celebrated with people of all ages and social classes.

In an effort to get more people to embrace a healthier lifestyle, Recipe for Success introduced a month-long initiative in 2013 called VegOut! 30 Ways in 30 Days Challenge. VegOut! challenges participants to explore new vegetables and practice healthier eating throughout the month of March. Research proves that any behavior repeated for 30 days becomes a habit, and the goal of VegOut! is to get people in the habit of eating healthier. Recipe for Success is challenging participants and families around the country to “step up to the plate and pile it with veggies.”

Houston Mayor Annise Parker and San Antonio Mayor Ivy Taylor proclaimed March as VegOut! with Recipe for Success Month on Tuesday, Feb. 24. Last year, 7,500 Houstonians took the VegOut! Challenge, consuming more than 80,000 pounds of produce in just one month. This year, Recipe for Success looks forward to expanding its reach beyond Houston with new partnerships with other cities like San Antonio and get more participants to VegOut, not only in Texas, but across the country. The month-long challenge is filled with prizes like dinners, spa packages, gift cards, and much more to help inspire a spring surge of healthy eating.

“We want to support everyone’s efforts to eat healthier by making the entire experience an adventure, which is the same way we entice the kids in our classrooms to try new veggies. This is a friendly competition that people from all walks of life and all ages can be a part of, and another way we can impact young children, exposing them to a healthy lifestyle early on,” Cavnar said. “Recipe for Success was just an idea more than decade ago, and to see what it has blossomed into 10 years down the road is a true accomplishment. We’re changing lives, and that’s what counts.”

Participating this year is easier than ever with the newly designed web site, Participants will be able to sign up online, track progress, earn badges and keep daily logs so it’s easier to complete the challenge. There are several links to guide veggie fans through the process including suggested veggies, links to make your own dishes and dozens of restaurants featuring veggie dishes for the challenge. Many of the finest chefs and best restaurants in Texas have signed up to participate in the VegOut! Challenge and have created veggie-centric dishes for the month of March to encourage diners to incorporate veggies into their daily diet. Among the participating Houston restaurants are Brennan’s, Canopy, Cyclone Anaya, Etoile Cuisine et Bar, Flow Juice Bar, Kiran’s, Luby’s, Lucille’s, Original Ninfa’s on Navigation, SNAP Kitchen and many more.


Consuming more fresh produce is one of the easiest ways to jumpstart healthier habits, so for the third year, Recipe for Success Foundation challenges participants to VegOut! by eating 30 different vegetables in 30 days, beginning March 1.

Here’s how you can VegOut!:

  1. Register for the VegOut! Challenge at
  2. EAT YOUR VEGGIES Try a different vegetable each day or all at once! We don’t care how you eat them as long as you log 30 different vegetables during March on your Veggie Log.
  3. SHARE Spread the word with your pictures and films on social media, start a team, post your best ideas and recipes to our website, and get your family, school, colleagues and community involved. Use #VegOut2015 to track and share your progress on social media and see what other challengers are doing.
Information provided by Mark Sullivan of On The Mark Communications.

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