There’s nothing more satisfying than personally crafting your own made to order burger! It’s even better when your burger could potentially be featured on The Counter’s Market Select Menu. If that’s not an incentive, we don’t know what is. Urban Swank paid The Counter a visit to give it a go. Building the perfect burger is an art form which takes patience and focus. Do you go for the simplistic approach or do you go all in? After studying the “build your own” menu looking for the best blend of ingredients, we came up with two of our own. These burgers are completely opposite in taste, and are only similar in the incorporation of the fried egg (one prepared “hard”) and fresh jalapenos. Whatever burger ends up winning this contest had better have a fried egg and some kick!

For the contest, we have entered The Urban Burger and The Swank Burger. Hey, we want to increase our odds and we are dead set on winning this burger challenge!

The “Urban Burger”, created by Shanna “Urban Girl”

Yellow American Cheese, Organic Mixed Greens, Fried Egg (Hard), Tomatoes, Sauteed Mushrooms, Fresh Jalapenos, Roasted Garlic Aioli

The “Swank Burger”, created by Felice “Swanky Girl”

Herb Goat Cheese Spread, Fried Egg, Sun-dried Tomatoes, Applewood Smoked Bacon, Fresh Jalapenos, Horseradish Mayo, Onion Bun

How You Can Enter

Every day during the month of May, throughout National Burger Month, guests can submit a photo of their The Counter custom burger build using ingredients from the build-your-own burger menu, share their description and post it to The Counter’s Facebook page ( The Counter will select one favorite burger per day and award a $25 gift card to the burger’s creator.  At the end of May, five finalists will be chosen from the daily winners and only one creation will be added to The Counter’s Market Select menu. The final winner will receive a $500 gift card to The Counter. A recipe is not needed, only a photo and description of the ultimate burger build.

So, if you are up for it and think you have what it takes to create the burger of all burgers, bring it on! With over 300,000 possible burger combinations, there is room for anyone to create their own unique build.

We will just warn you ahead of time…you better bring your A game because the Urban Swank Girls are all about #WINNING.

Urban Swank received a complimentary tasting; opinions expressed are our own.

The Urban Swank Girls


Leave a Comment