Eddie V’s Prime Seafood announces the launch of its Speakeasy Happy Hour, a fun-spirited, three-week lounge event that celebrates America’s iconic Jazz Age and benefits local non-profit organization, Jazz Education, Inc.

Offered at both the West Avenue and CityCentre restaurant locations, Eddie V’s Speakeasy Happy Hour series kicks off on Wednesday, Jan. 15 – the eve of the 94th anniversary of the start of Prohibition – and concludes on Sunday, Feb. 9, 2014.

During this time, the restaurant’s V Lounge menu will highlight four signature cocktails that harken back to the 1920s – a glamorous, post-war decade when the Jazz Age and the Roaring Twenties coexisted, speakeasies flourished, and cocktails became the height of fashion. Designed to evoke a sense of nostalgia for the fashionable, music-loving subculture that [not so secretly] socialized during this decade, Eddie V’s Speakeasy Happy Hour cocktails include:

Sidecar – While its origin is still a matter of debate, Eddie V’s likes the one that credits Harry’s Bar in Paris in the early 1900s. Thanks to Prohibition, the bar became a hip, watering hole for cocktail-loving Americans in the know during the 1920s, including Ernest Hemingway and F. Scott Fitzgerald. Eddie V’s sticks with the same three ingredients as the original: Cognac, Cointreau and lemon juice.

Champagne Cocktail – Bubbly and sophisticated, no other drink quite captures the hedonistic and highfalutin days of the 1920s like champagne. Made with bitters, Grand Marnier, Cognac, Champagne and a sugar cube, Eddie V’s keeps this century-old, celebratory cocktail intact and serves it in a classic coupe glass.

Raspberry Rickey – Noted for being the only mixed drink mentioned in The Great Gatsby, the Gin Rickey is a simple yet chic cocktail that once offered cool refreshment in a pre-air-conditioned world. Featuring Blue Coat American Dry Gin, along with club soda and fresh lime, Eddie V’s decided to update this classic with the addition of fresh raspberries. The refreshing result is then served over ice in a traditional highball glass and garnished with mint.

Aviator – This is Eddie V’s spin on the alluring Aviation cocktail, which was invented in the early 1900s by Hotel Wallick (New York) bartender Hugo Ensslin. In 1917, Ensslin included the recipe in his guide, “Recipes for Mixed Drinks”, which was the last major cocktail book before Prohibition. A gin sour with the addition of maraschino liqueur, Aviation Gin is the small-batch gin poured in Eddie V’s version, which is finished with a maraschino cherry and served in a martini glass.

A portion of the proceeds from the sales of the Speakeasy Happy Hour cocktails will be donated to Jazz Education, Inc. (JEI), a local non-profit organization dedicated to providing worthwhile music education and enrichment activities for Houston’s next generation of stars. Founded in 1970 by noted jazz artist Bubbha Thomas, JEI produces four main programs annually: Jazz & Poetry Series, Summer Jazz Workshop, August Jazz Month Houston and Houston International Jazz Festival.

In addition to offering classic 1920s cocktails and live jazz music, the Speakeasy Happy Hour series also will feature a “secret” fashionable component, in partnership with Eddie V’s neighboring retailers, Tootsies (West Ave.), and Elaine Turner (CityCentre), as well as Hotel Sorella (CityCentre).  In keeping with speakeasy protocol, V Lounge guests who know the password – which is “SHH” – can submit their name for a weekly chance to win gift cards to Eddie V’s, Tootsies, Elaine Turner and Hotel Sorella. (To enter, all guests have to is write down the “SHH” password along with their contact information on one of the provided cards and drop it off in the V Lounge.)

“Similar to the lively speakeasies where jazz music sprang to life during America’s Prohibition era, Eddie V’s offers live jazz, classic cocktails and a cool, sophisticated atmosphere,” explained Jim VanDercook, president, Eddie V’s Prime Seafood. “We already offer live jazz and blues seven days a week, so the Speakeasy Happy Hour gives us a fun, fitting way to help raise awareness of Houston’s historic ties to jazz music as well as support the city’s next generation of jazz greats.”


Information provided by Leslie Jones for Eddie V’s Prime Seafood.

The Urban Swank Girls

January 11, 2014


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