Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced Ice Cream Whoopie Pies as the latest addition to its menu in participating locations in Greater Houston. Baskin-Robbins’ version of this All-American treat features a delectable combination of chocolate cake with a guest’s favorite ice cream flavor. Ice Cream Whoopie Pies will surely make ice cream fans in the Houston area scream “Whoopie!”

“Our new Ice Cream Whoopie Pies are a fun twist on a classic dessert, featuring a guest’s favorite Baskin-Robbins ice cream flavor sandwiched between rich, moist chocolate cake,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “These new ice cream treats celebrate Baskin-Robbins’ long tradition of serving a wide range of delicious ice cream flavors and creative frozen desserts to surprise and delight our guests. We’re excited to share them with ice cream lovers throughout the Houston area as a delicious dessert for any occasion or celebration.”

Originating in the Northeast in the early twentieth century, whoopie pies are traditionally made with two pieces of round chocolate cake with a sweet, creamy vanilla frosting in the middle. Baskin-Robbins has added a cool twist on this classic treat by offering Ice Cream Whoopie Pies, allowing guests to customize their order with any of Baskin-Robbins’ 31 flavors as the whoopie pie filling. Ice Cream Whoopie Pies are available at participating Baskin-Robbins shops in the Greater Houston area for a limited time only through early June.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2012, Baskin-Robbins’ shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

 

Information provided by Jennifer L. Evans of JL Evans Communications.

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