So long are the days when watches were used merely to tell time. Rocking a watch as an accessory hasn’t lost its staying power, especially in the last several years with the popularity of smartwatches. They are now and more than ever, a must-have fashion piece. So now that technology has forever changed the watch game, what fashion trends will we be sporting on our wrists for 2017? Well this year, it’s all about getting back to the basics, moving away from the “bigger is better” look, and showing off a timepiece that gets more attention than your handbag.

Don’t Call It a Comeback

Women’s watches are getting smaller again. How many of you have rocked the over-sized menswear-inspired and large face watches? I have plenty of them! And although they still have a place in my collection (they are ideal for a jumpsuit kind of day) I am loving that the more petite watch sizes are making a comeback. Look for timepieces with thin straps, dainty cases, and smaller faces. The “scaling down” of women’s watches will offer a bit more femininity and add a layer of sophistication to your OOTD.

More Color Please

This year you will also see watch designers straying away from the traditional gold, silver, brown, or black. Regardless of the style, the more color the better. Women’s watches will pop and in addition to color, will be transformed with striking dials and tons of sparkle. This plays in perfectly with the more feminine watch trend, and we know us ladies love a little bling. Look out for vibrant to pastel colors, yellow gold and rose gold tones.

My Watch, My Way

Many brands are now offering the ability to personalize watches. This goes way beyond a basic engraving. From choosing your own design templates, uploading a photo of any drawing (or of yourself), and choosing your font – it’s getting real personal up in here! And contrary to popular belief, these watches will not cost you an arm and a leg. Given the amount of customization available to you, a personalized watch may run you a few hundred dollars, and in some cases, much less. Check out Fossil and Eoniq.

Shanna Jones

Shanna is the co-founder and editor of Urban Swank. She focuses on food and travel.



  1. Reply


    February 18, 2017

    Great read! I love how fly time is.

    • Reply

      Shanna "Urban Girl" Jones

      February 18, 2017

      Thanks for stopping by! Time is supa dupa fly 🙂 #watchlove

  2. Reply


    February 27, 2017

    Wow.. I wasn’t aware we can personalize them at fossil… I’ll definitely check it out.
    I just love watches, but I’m so used to the big ones, and, yes, they are getting smaller again! don’t know what to dooo… Lol


    Mani Piñeiro
    Snap: @manipineiro

    • Reply

      Shanna "Urban Girl" Jones

      February 27, 2017

      I still wear my big face watches. The trends change, but I don’t always follow them! 🙂

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