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Since we love shopping for everything from apparel and beauty products to culinary products – we thought adding a Shop Talk section would be fun. In this section we will bring you new stores from all over the world (online and brick & mortar), interviews with shop owners, unique boutiques, and other times we may just have fun and just do a little shop talk!

Question…Have you all heard of Brooke Feather? No it’s not a new movie or a broadway show, but it sure as heck sounds like it right! Well it’s a new women’s boutique in River Oaks that’s on a mission to Bring West Coast Style Home to Houston. Recently, I had the opportunity to visit the store and also to ask the owner, Brooke (yes it’s a real person), a few questions about the store and her style.

Q. How is your mission to bring west coast style home to Houston reflected in the vibe of the boutique?

ALL OF THE FIXTURES AND FURNITURE IN THE STORE WERE PURCHASED IN CALIFORNIA – EVEN THE ARTWORK AND FLOORING.  WE ARE CARRYING A LOT OF WEST COAST BRANDS, AND EVEN THE BRANDS THAT ARE NOT WEST COAST STILL REFLECT THE EFFORTLESS AND RELAXED YET STILL CHIC STYLE OF CALIFORNIA.

Q. Can you tell us a little bit about your fashion background and own personal style?

I DON’T HAVE A “PROFESSIONAL” FASHION BACKGROUND AND IN NO WAY CONSIDER MYSELF A “FASHIONISTA”!  I HAVE A LAW DEGREE AND DIDN’T WANT TO PRACTICE LAW. I WAS A STAY AT HOME MOM FOR 5 YEARS BEFORE I STARTED MY PERSONAL STYLING BUSINESS. AS FOR MY OWN PERSONAL STYLE AND THE WAY I GOT INTO THE BUSINESS – I SPENT SO MUCH TIME IN LAGUNA BEACH AND I THINK I DEVELOPED MY OWN PERSONAL STYLE THERE. I WOULD SHOP EXCLUSIVELY OUT THERE AND EVERY TIME I CAME HOME PEOPLE WANTED TO KNOW WHERE I GOT MY STUFF. MY OWN STYLE IS RELAXED AND CASUAL. I AM A JEANS AND WHITE T KIND OF GIRL. I LOVE STRIPED SHIRTS. I DO LIKE TO GET DRESSED UP BUT I STILL HAVE TO BE COMFORTABLE AND I LIKE TO LOOK UNIQUE. I THINK LESS IS MORE – AND I BELIEVE IN QUALITY OVER QUANTITY.

Q. What are some hot looks for Fall/Winter 2014 that we can find at Brooke Feather?

LEATHER! GREAT DENIM! FUN AND UNIQUE JEWELRY. THIN CHIC CASHMERE  UNIQUE BRANDS.

Q. What’s your favorite trend right now and why?

I AM NOT A REALLY BIG TREND FOLLOWER – I AM MORE CLASSIC IN MY CHOICES.  THAT’S NOT TO SAY WE DON’T HAVE TRENDY ITEMS BUT I FEEL LIKE I WANT PIECES THAT CAN TRANSITION AND STAY IN YOUR CLOSET FOR YEARS. WE CAN SPICE IT UP WITH SOME TRENDY THINGS – BUT NOT FOLLOW TRENDS JUST FOR THE SAKE OF TRENDS. 

So after visiting Brooke Feather was I convinced that this shop could bring it’s West coast swing to Houston in a refreshing way? Check out the video below to find out…

 

Brooke Feather

Address:
2020 W.Gray Street
Houston, Texas 77019

Felice "Swanky Girl" Sloan

Felice is the co-founder and editor of Urban Swank. She focuses on food, beauty, and fashion.

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