Following La Perla’s acquisition in 2013 by Pacific Global Management, the brand is taking a new direction which is reflected in the significant strengthening of its retail channel. The strategy is evident in a series of openings of La Perla boutiques around the world featuring a universal new concept designed by Italian architect Robert Baciocchi.
The new La Perla boutique opening in June 2015 in Houston, Texas is the latest in the calendar of new openings and renovations debuting across North America. In early 2015, two new boutiques opened in San Francisco and Atlanta. In Miami, at the Bal Harbour Shops, the La Perla boutique relocated to a more luxurious and expanded location. Additionally, in April 2015, La Perla unveiled the new store concept at the historic flagship boutique on Madison Avenue in New York, which underwent a complete renovation.
La Perla’s new Houston store is located in The Galleria shopping mall. Upon entering the space, there is a double-arched façade covered in marble, which is inspired by great Italian architecture and is one of the key components of Baciocchi’s design. The boutique is decorated in a harmonious palette with white walls and purple carpet, panelling and fitting room curtains. The La Perla boutique in Houston is dedicated to the full range of women’s and accessories collections displayed in transparent cases with gilded metal hangers or presented to customers on velvet-lined trays.
Information and Photo provided by Dancie Perugini Ware Public Relations.