Apparel and Home Boutique Will Offer Inspiring Design and Exclusive Collections 

Parson’s School of Design graduate, Julie Rhodes O’Neal, is proud to announce the opening of her namesake apparel and home design store, Julie Rhodes Fashion & Home.  With an event slated for Wednesday, October 9, the boutique will carry elite labels and offer clients a chic space for shopping and relaxation. 

“I want to provide Houstonians with a selection of fashionable apparel, accessories and home décor unlike any other retailer in the city,” said Owner Julie O’Neal. “Julie Rhodes Fashion & Home will be rooted in beautiful and accessible design.” 

A former buyer for Christian Dior, Julie’s unique aesthetic reflects a casual elegance influenced by her French upbringing and experiences living in Cape Town and New York City. Known for her discerning eye, Julie has built a loyal following in Houston with her well-curated selections of all things beautiful for the closet and home.

Located in West University at 6209 Edloe St, the nearly 1,700 square-foot boutique’s décor will be a reflection of Julie O’Neal’s personal aesthetic of traditional lines fused with modern influences. With soothing notes of white and gray walls, plush furniture, a gold-leaf crystal chandelier, and a marble-top counter with barstools and an espresso machine, the lounge-like space will invite customers to relax and indulge in a unique and personalized shopping experience while being inspired by the store’s beauty. Passed the cozy main area customers will find a back room with a cashmere-blend couch in winter colors and racks stocked with intimate apparel and loungewear including Bella Lux and Zinke Intimates. 

The fresh boutique will carry many lines that are exclusive to Houston including home brands Kim Salmela Atelier and Selamat furniture along with stationery from Lettuce Paper. A fabric library will allow shoppers to customize and order furniture pieces on display in the space. Exclusive apparel collections will include Nonoo New York, Obakki, By Malene Birger and jewelry lines Lulu Frost and Taylor & Tessier. Other sought-after designers in the new boutique will include Catherine Malandrino, Issa of London and Rebecca Taylor while Houston designer David Peck will create looks specifically for Julie Rhodes Fashion & Home. 

Located in the gorgeous West University area of Houston, Julie Rhodes Fashion & Home is poised for clients from all over the nearby Rice University, Museum District and Houston Medical Center areas. From the creative mind of Julie O’Neal, the store is a culmination of all things beautiful. Decorated with Julie’s impeccable taste, Julie Rhodes Fashion & Home boasts apparel, accessories and handpicked pieces of gifts and home décor from the world’s most coveted designers. For more information visit

The Urban Swank Girls


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