Having a signature perfume is up there pretty high on the things I think every woman should have in her “I am woman bow down hear me roar” kit! If this is something you struggle with, or you already have but are always looking to add more, you may want to give the brand Pinrose a try.

This American based luxury fragrance brand was founded in 2013 by two girlfriends, Erika Shumate and Christine Luby, who wanted to make high-quality fragrance fun. You can see, feel, and smell the fun in each one of their unique scents. To make sure that each customer is getting a personalized experience they’ve created a quiz that asks a series of color, shape, and sound preference questions. This creates a customized scent “prescription” for each customer. Aside from the actual perfume, this is one of my favorite things about Pinrose!

The company is having major success and recently debuted two new fragrances, Guilded Fox and Wild Child (their name game is sick) in select Sephora stores around the country.

Guilded Fox captures the essence of a bold, sexy bombshell, with its elegant and unique blend of chocolate notes.  While Wild Child is a fruity- floral which is great for the fearless, fun and beauty curious ladies.

Another fun fact about Pinrose’s new scent; even though each fragrance is fabulous enough to stand on its own as an amazing scent, they were designed so that they could be layered with the remaining collection of the Pinrose perfumes! I love mixing Guilded Fox with their signature scent Pinrose, which has rose, clove, and leather notes.


Have any of you tried Pinrose before, and if so which one is your favorite?


Until soon…Toodles!

~Felice “Swanky Girl” Sloan

Felice "Swanky Girl" Sloan

Felice is the co-founder and editor of Urban Swank. She focuses on food, beauty, and fashion.


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