Did you know that Origins has a new swanked out concept store in the Houston Galleria? Last week they launched their new interactive discovery model concept store to offer consumers a more modern and engaging experience. Can we say it is EVERYTHING! We got a sneak peek along with other beauty bloggers and publications hours before they officially opened and could not stop gushing over how much we loved the concept. Keep reading for more details on the store and check out some of our pictures from the day.
As Origins was founded with an open-sell, barrier-free retail concept, the brand continues its long-standing heritage of creating unique and engaging retail experiences with its new design. The new concept brings to life Origins journey from plant to formula and showcases how Origins Explorer travels around the world to discover efficacious natural ingredients and then formulates into high-performance products in the Botanist’s Laboratory. Inspired by the convergence of science and nature, the Explorer’s Studio and Botanist’s Laboratory are two complementary but distinct areas, born to evoke a feeling of wellbeing and discovery, encouraging a self-guided sensorial experience with the brand.
Consumers embark on the Origins journey with the Explorer. Compelling stories about the discovery, heritage and provenance of Origins rare ingredients are scattered throughout the shelves.
The space houses her travel relics featuring white painted wall panels, reclaimed wood shelves antique signs and storage vessels from suitcases to antique mason jars.
After the Explorer has returned from her journey she brings the plant specimens for testing to the Botanist’s Laboratory. The modern day science lab features white tile, metal shelves, dark gray filing cabinets and a greenhouse where the Botanist cultivates the plants the Explorer has given her.
A floor-to-ceiling greenhouse wall evokes a feeling of wonder and an ornate essential oil display brings to life the brand’s iconic sensorial elements. Behind the product and ingredient stories told in the shelves, clinical claims and proof of efficacy validate the powerful natural ingredients.
This new concept is designed to enhance ease of navigation with an immersive, personalized and high-touch overall shopping experience. It allows consumers to choose whether they want to explore and experiment on their own or receive a personal consultation from Origins guides. Insights into the behaviors and preferences of the Origins consumer inspired the evolution of the retail environment, including:
- A large communal sink where consumers are invited to relax, engage with the products, discover Origins powerful natural ingredients and indulge an informal skin care consultation.
- The exploratory product sample wall includes rows of glass, candy-store style jars, giving consumers the opportunity to select and test products at home before purchasing.
- A gift-wrapping wall highlights the brand’s free Everyday Gifting service where consumers can personalize Origins gifts year-round.
- A separate wall presents a breadth of Origins signature bath and body products that promote wellness and sensorial relaxation.
By encouraging guided exploration and discovery, consumers can test products with highly specified benefits in an engaging retail space that echoes the brand ethos of, “Never Stop Discovering.”
Information provided by Dancie Perugini Ware Public Relations