Recently while on the site I came across something that looked very interesting. It was a new product called blendSMART, a rotating makeup brush. The manufacturers claim this product gives natural-looking results while allowing the use of less makeup. I was immediately intrigued and wondered if it worked and was it worth a purchase! Well, who knew that the company would contact Urban Swank so we could try it out for ourselves. Check out the video below to see the fabulous results for yourself.

Just a few highlights I want to point out before you hit play…

  • Key things to know about blendSMART:
    1. Blends Evenly
    2. Better Coverage
    3. Gentle Rotating Motion
  • There are three different interchangeable brush heads that can be used with the unit, a foundation brush, blush brush, and powder brush. Note that the starter unit comes with the foundation brush (that’s the one I received).

Here is how I used the rotating brush to apply my foundation:

  • I started with half of the amount of foundation I’d normally use per the instructions that came with the starter kit.
  • Then I glided the brush slowly across my face in a side-to-side and up-and-down motion. Repeating until the makeup was blended as desired.
    • Note: You can use liquid or powder foundation. Just remember not to pour liquid foundation directly onto your brush head

So what’s the verdict?!?! It turned out very NICE right! I used much less foundation and got great coverage. I’m loving the blendSMART system for all of the reasons above and for the beautiful airbrushed finish it gave me.


Until soon…Toodles!

~Felice “Swanky Girl” Sloan

Felice "Swanky Girl" Sloan

Felice is the co-founder and editor of Urban Swank. She focuses on food, beauty, and fashion.


1 Comment

  1. Reply


    May 23, 2018

    Looks like a really good product. I will give this rotating makeup brush a try

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